by Cyrus Rhodes
INDEPENDENT MUSIC MEDIA LLC
I recently heard Gene Summons (Kiss) declare Rock n' Roll was dead. He went on to add that in today’s ever changing world there were little to no opportunities available for today’s hard working Independent Artist to springboard from. Although I agree the opportunities are not as prevalent as they were in the 70’s when he was beating the pavement, there are still plenty of bands making money aside from the old hat business model: Tickets, CD Sales and Merchandise. Technology has also evolved and with it the money making approach by labels, PR Firms and yes the Hard working Independent Artist.
So who can get your Independent Operation to the next level. While most artists are very good at releasing music, playing shows and selling T-Shirts, there are many other tools missing from their toolbox. What are those other tools? What's the effective follow through and End Game process to releasing music? Let's talk about Music Licensing for one. Case in point "The Black Keys’ have made millions with Commercial Music Licensing over the years. Many other bands and artists have discovered the power of their media going “viral” and I don’t just mean videos or even commercials. Exposure of your music into TV and Film, outside a commercial medium is another sure fire way to reach a mass audience with your music. Effective Digital Distribution means more people can download you music online than ever before. Positive exposure of all of the above to the right people is where things get interesting. Putting all of these achievements into an effective Press Pack is another critical step, along with delivering it to the right individuals. These people have the resources necessary to take your independent operation to the next level.
So who can do the above for you? I recently sat down with Artist PR and asked them several honest questions not only about the start of the music industry but where it's headed with respect to technology. Most importantly I asked them what they could do for today's hard working Independent Artist in their plight to gain recognition in this ever changing world.
Here is our Interview.
IMD: What is the primary Mission of Artist PR?
APR: The primary mission of Artist PR is to help Indie Artists in all genres of music take their careers to the next level by helping secure reviews, interviews, licensing deals, record deals, and other opportunities to increase their fan base and get their music heard by the right people.
IMD: How can Artist PR make a difference in an Independent Artist’s Career?
APR: Indie Artists and Musicians can benefit from our industry connections and decade of experience helping Artists get the exposure they deserve.
"Artists and Musicians can benefit from our industry connections and decade of experience helping Artists get the exposure they deserve."
- Artist PR -
IMD: What are some of the specific services Artist PR offers?
IAPR: Artist PR has many tools and resources available for Indie musicians including – EPK Builder, Press Release submission and distribution, Unlimited Submissions to TV and Film Licensing Opportunities, access to 25,000 industry contacts, Legal Contract Templates, and an Interactive Artist Consultation. These tools along with our many industry partnerships can help take an Independent Artist’s music career to the next level.
IMD: How has the music business changed over the last 10 years?
APR: 10 years ago iTunes was 1 year old and the recording revenues in the US were double what they are now. Obviously the hardest hit were cd sales which went from over $14 Billion in 2003 down to less than $2.5 Billion in 2013. Now digital revenue makes up more than half of all music sales, but even iTunes saw a decline in digital music sales for the first time in 2013. The reason? Fans are taking their ears and money to steaming services like Pandora and Spotify. This means the average Indie artist will never be able to make a living from just selling his/her music. Artists have to be creative and find different ways to give value to their fans. Some common examples of diversifying income streams are merchandise, licensing, gigs, touring, and teaching. The unique, more profitable examples are usually associated with finding ways to interact with your true, raving fans. Everything an artist does should be catered to these die-hard fans who will be your most effective marketing team. They’ll tell all of their friends about your music any chance they get and best of all you don’t have to pay them a dime. The key takeaway that every Indie artist should remember is - What was formerly the end game, album sales, is now just one possible introductory step to engaging and creating relationships with potential fans. If you’re just starting out, give your music away for free, it will be your best shot at creating loyal, lifelong fans. If you’ve already got an established fan base, just take donations for your work and let them pay you what they want for your music. This could pay big dividends down the road especially if you continue to nurture the relationships with your fans.
IMD: Where do you see the Business headed over the next decade?
IMD Plan to continue doing what we do best and help Indie artists get their music heard by the people who matter most. We stay on top of all of the newest, most effective tools, resources, and tips and will continue enhancing our customer service to be able to provide the best marketing help and advice catered to each artist’s situation, experience, and goals.
"The key takeaway that every Indie artist should remember is -
What was formerly the end game."
- Artist PR -
While there are no guarantees in any profession you pursue there are a number of factors to consider. Things like building an effective EPK or Press Pack, Press Release submission and distribution, Unlimited Submissions to TV and Film Licensing Opportunities, access to 25,000 industry contacts, Legal Contract Templates, and an Interactive Artist Consultation. and more. If the above is done properly the end result can really change your life, or at least help you to quit a day job.
So there you have it. Rock n' Roll is not dead - it's just evolved a bit. The Independent artists that fails to evolve with it will be left selling T-Shirts. A Company like Artist PR can put it all together for you for your next release.
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