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A&R Representative - PART I _______________________________________________________
A&R Representatives is an acronym for (Artists and Repertoire) are record company personnel whose job it is to discover new talent and help develop careers. This is the gatekeeper to your deal. Chances are if your music is good, there is a A&R looking for it right now. The job itself is not easy, very stressful & has a very high rotation rate. The average life span of an A&R rep at a major is about three years, almost as bad as a car salesman. Since we're on the subject let’s compare both professions. A car salesman first checks your credit history then presents the deal to the floor manager for final approval. It’s up to the floor manager to authorize the sale, and the sale of the car gets accredited to who? Yes the salesperson. If car salesman does not sell enough cars per quarter then he’s out. An A&R does exactly the same thing. Let’s say a car salesman had to go out and find a qualified car buyer to make his quarterly quota, where do you think he would go? He would go look in all the right places. Would he go looking for a qualified buyer at an unemployment office? A&R’s have to be proactive in finding talent to survive, and they are very good at looking for talent in all the right places. The sooner you put yourself in the shoes of an A&R Representative the sooner you’ll understand where they go to find what they need to survive. Unlike the car salesman the A&R Representative has to have a pulse on the latest musical trends. In other words what's hot and what's not.
A&R’s must be extremely proactive in finding fresh new talent year in and year out just to survive. As a result they have a keen set of instincts, and know exactly where to find the next big band or artist. The sooner you understand where A&R’s go to find fresh new talent, the closer you are towards achieving your goal. Below are just some of the basic places A&R’s go to evaluate money making potential in a new band or artist
- Internet (My Space, MP3 downloads, You Tube (live video clips)
- Independent record labels
- Listening to college radio stations
- Attending local club performances
- Reading reviews in local and national trade magazines
- Attending annual music conventions and conferences
- Keeping a watchful eye on Sound Scan reports (a service that reports album sales figures by tracking registered bar codes)
- Network with local studio owners to see what new bands are recording.
Cyrus Rhodes
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About Cyrus
CYRUS RHODES
Cyrus Rhodes is President of Seattle based record label Katavi Arts Guitarist for local Seattle band Seven Against Thebes Executive Producer of Projects Drum Dynasty, Seven Against Thebes, Fractal Rock. Over the years Rhodes has been a guitarist in a touring band, A&R Representative (2003 - 2006), Talent Buyer, Booking Agent and most recently a Syndicated Music Critic. His reviews have been posted on USA Today and Headline News. Rhodes is also chief editor and lead writer for several webzines skope, musesmuse, mileshighproductions. He is dedicated to helping Independent Artists become more professional. He's and strong advocate for Musical Independence away from Corporate Label Bureaucracy. In 2009 he launched www.ndiemusicdigest.com. IMD is dedicated to hard working Independent Artists worldwide and only accepts material from unsigned bands and artists.
Cyrus's Record Label www.kataviarts.com Cyrus's band Seven Against Thebes www.7at.net Drum Dynasty Project www.drumdynasty.com
Cyrus Rhodes has written and edited reviews for the following Publications, Labels and Entertainment Agencies:
Contact Professional Inquiries only
Cyrus Rhodes President, Syndicated Music Critic, Marketing Solutions Indie Music Media LLC Katavi Arts LLC Seattle, WA. (360) 509-1779 - Office (360) 394-3631 - Facsimile
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