Reach them like you want to be reached
They know nothing about you, so assume nothing
Read about hot music, use the tricks that worked on you
If you don't say what you sound like, you won't make many fans
If you target sharp enough, you will own your own niche
Bad targeting example: progressive rocker targeting teeny boppers
Touch as many of their senses as you can
Imagine a play with 1,000 actors on stage
Be an extreme version yourself
Even conservative legends were extreme
Test, improve, perfect, announce
A good biz plan wins no matter what happens
This is only a test. See what happens
Stay in close touch with hundreds of people
Get used to the idea of database and quantity
Meet three new people every week
Always think how can I help someone
Don't be afraid to ask for favors
Make these habits, and they won't seem so hard
Why words matter more than ever
Tell people why they should care
Blah blah blah...what not to say
Always have fun - don't be too corporate
Photos of your audience on your website
Assume the basic scale, and go for quantity
Be a novice marketer, not an expert
Extreme results = extreme actions
How to penetrate College Markets